Student Projects
Digital Marketing Course
Welcome to my digital marketing portfolio! Here, I showcase a collection of my projects from the digital marketing course and the capstone course I took at UW Oshkosh. Feel free click on the pictures to explore and learn more about my work. I'm passionate about using my knowledge and helping businesses succeed in the digital world.
Website Creation
Blissful Confections - Bakery
Dorchester, WI
I created a user and mobile-friendly website for a friend of mine's small at-home baking business. The site features a visually appealing gallery of baked goods, a dynamic menu, and an easy-to-navigate contact form. By integrating SEO strategies and social media links, I helped enhance the business's online visibility and streamline customer engagement. This project not only showcased the bakery's offerings but also provided a platform for future growth and customer interaction.
Honeypot of SEO
Digital Marketing Course: UW Oshkosh
This SEO analysis project, HoneyPot of SEO, evaluates the use of selected keywords for a business, performed thorough keyword research, analyzes competition and cost per click, and provides detailed data for related keywords. I also checked for the correct formatting of URLs and title tags, and rewrote/checked the formats including the header tags and image alt text appropriately.
Social Media Advertisement
Digital Marketing Course: UW Oshkosh
This project required a brand description, tone definition, and writing style identification. The brand I selected was Jesus Loves You and the project required the brand to have a social footprint on three social channels, and the reason selection should be based on marketing reasons rather than personal reasons. The tone used by the brand on social media had to be defined, and the writing style had to be identified as expository, descriptive, narrative, or persuasive.
Email Marketing
Digital Marketing Course: UW Oshkosh
For this project, I needed to create an email campaign that will boost sales for a business. The owner has asked for assistance in increasing sales for a particular product or service. The assistance of AI was used to create the email headlines to where I had to then reword it slightly to make it my own. This project was also evaluated by a marketing expert to help grade as I then earned a 100%.
