Digital Marketing Consultant: Intern Projects
At the Digital Marketing Clinic in collaboration with the Small Business Development Center in Oshkosh, WI, as a digital marketing student consultant intern, I helped provide personalized support to local businesses looking to enhance their online presence. The clinic offers expert guidance in areas such as social media strategy, search engine optimization, content creation, and Google Analytics insight. By leveraging current digital marketing trends and tools, I helped businesses develop effective marketing strategies that drive engagement and growth, all while gaining practical skills and knowledge. If you'd like to see more specifics on the work I did for these clients, feel free to go ahead and click on the pictures for more details!
Alexi Stankowski
Tattoo/Freelance Artist
For my very first project as an inter, another intern and I paired up to work with this client. Alexi specifically wanted keyword research, website redesign, SEO, and insight on social media marketing. To start, we created a logo and established a brand. We performed in-depth SEO, website redesign to align with the brand, and did keyword research. We then began to see the potential for tremendous growth for this client and expanded the scope to also creating a business card, Instagram highlight covers, a thank you card, and customized packaging tape.
Client
Photography
With this client, she wanted keyword research, social media marketing/content inspiration, insight with Google Analytics, and creative photo ideas for Google Ads. I did a keyword research analysis, created a content calendar, and did a Google Analytics digital marketing measurement model(DMMM). The DMMM explained what the metrics were for her site and how to improve them. I also had the privilege of seeing the studio and delivering the final presentation in person! As you can see with the picture provided.
Client
Massage and Spa
Regarding this client, they wanted keyword research, SEO, website redesign/update, and social media marketing. The main focus for this client was general content inspiration/ideas as well as for their grand opening at a new location and for hiring another licensed massage therapist. Some of what I did included created a content calendar, did an SEO analysis, and redesigned the website to fit the brand as well as redesigned their booking site to match their website.
Client
Counseling
This client requested help with social media marketing, SEO, and insight on Google Analytics. I decided to create a content calendar on Excel using Canva to create the images and using ChatGPT for quick caption and content ideas. In regards of SEO, the focus was on-page optimization. When necessary, I fixed headers, added image alt text, meta descriptions, and edited URLs. For Google Analytics, I created a Digital Marketing Measurement Model. This included insight on increasing awareness, increasing overall leads, growing their Ketamine Assisted Therapy area of the business, and community engagement.
Review: "Jayda was great to work with and had a pleasant and professional attitude throughout!"
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"It was very helpful to have Jayda implement the ideas rather than present them to me and me find time to implement them myself. The content calendar for social media was especially helpful."
Client
Consignment Store Owner
The scope for this client's project involved SEO optimization, social media strategies, and brand strategies. For SEO, the focus was on-page optimization. I inspected the clients website and found it was in need of image optimization, headings, image alt text, and meta descriptions. In regards to social media marketing and brand consistency, I did some website redesign to align with the brand as well as recreated a logo, brand kit, and Facebook graphics using Canva. For the Facebook post captions, I used ChatGPT for inspiration. I also created a sitemap for the client and gave recommendations on condensing/adding landing pages.
Client
Podcast Service Agency
This client requested SEO optimization, website audit, and a marketing strategy for a new service being offered. I did keyword research, inspected the client's website, as well as the other 3 websites he has that are all tied together, of fonts, colors, headings, image alt text, and meta descriptions. I also did a website health check for image optimization, broken links, and loading speed. In regards to the marketing strategy for the client's new service, I created goals for raising awareness, lead generating, and sales growth to then create an official strategy. To help with social media content, I created graphics in Canva for a content calendar that was all put together in an Excel Sheet that also included captions.
Client
Tattoo and Piercing Shop Owner
This tattoo and body piercing shop client requested SEO optimization, website audit, social media marketing, and content ideas. I began this project with doing a website audit to check the website's performance. I then did keyword research, implemented image alt text, meta descriptions, and title tags. I also did plenty of research on creative content ideas specifically targeting Facebook and Instagram for this client. After doing all of this, I realized the client did not have an official logo. So, I took on the task of creating a couple logo examples in Canva as well.